We created the most impactful education on consumer insights and trends you can find online.
It's the result of years of tested methodologies and solved problems.
People compare it to "the Matrix Pill" because it's truly transformative: once you take the courses, your approach to consumers' understanding and market trends will change forever.
You won't ask yourself anymore whether your product, service or story is right or should be better. What to do or not do in the future. You will, simply, nail it.
Join our community of students: they come from companies like BBC, Nestlè, PepsiCo, Procter & Gamble, YouTube, Google, WarnerMedia, Channel 4, Bloomberg, TikTok, Verizon, Sony, Bacardi, Danone, Heineken, Microsoft, Ralph Lauren, Durex; agencies like Deloitte, McCann Worldgroup, Hill+Knowlton, Geometry Global, Edelman, Publicis, Leo Burnett, Ogilvy, VCCP, MediaCom; a broad range of industries, from fashion to energy, travel, food and beverage, automotive, FMCG, health and personal care, electronics and communications, management consulting and education.
"Alessia is a generous, brilliant, amazing mentor.
All the students that attended her Research Crash course were really happy after that, they learned a lot and more than they expected."
- Patrizia Boglione. Creative Director and Brand Strategist at Translated
V. Hoelscher, Lecturer in Marketing at Royal Holloway, University of London
Alessia delivered an excellent session on behavioural targeting and hybrid intelligence for my Digital Marketing undergraduate course. Thanks to her, my students now have a much better understanding of how consumer segments are built and analysed.
Inviting her as a guest lecturer was a great decision, especially because she inspired my students to also look into the possibility of founding their own businesses. With her intelligence and know-how of the digital marketing industry, I can highly recommend inviting her as a speaker.
C. Tavernari
Archaeologist & Data Scientist
Alessia delivered a great course on using hybrid intelligence in research.
She was a very generous teacher who really helped me get a solid grasp of the subject. She explained complex topics in a very clear and effective way.
It was really great to have her as a teacher in the Research course at IED.
Looking forward to having more opportunities to learn from her vast experience on trends and hybrid intelligence!
C. Egisti, Marketing Consulting at
Kering's luxury brands
Alessia has a designer mindset yet analytic approach that always makes it to find solutions to whatever brand's problem/need. Why? Because she starts from a consumer-focused analysis that gives you strategic insights as opposed to just data.
She designed over the years an innovative approach to the market, that can truly change your vision of marketing and consumers' needs: once you start using it, you never go back, "like the Matrix pill". ;)
The insights are actionable and time/money-saving: for instance, the tech she uses allows you to develop a content strategy that has already a target audience to talk to.
Hi, I’m Alessia
I am the perfect subset between insights and strategy.
I absolutely know where you're coming from,
because I WAS YOU.
So after building an extensive portfolio of successful and data-driven case studies,
I want to share with you the lessons learnt.
I teach because some great teachers changed my life,
and it feels great to give a little bit of that back to my community.
<3
See my full bio here
Find the most popular courses
E. Patetta, Marketing Anthropologist
Alessia's course was beneficial and enlightening because she explained a new knowledge still under construction, clearly, simply and straight to the point.
I particularly liked the focus on the trend research methodology itself, which I find punctual and functional to the objectives: one of the few courses that explain "how to do" research from the basics.
Alessia went into detail with example cases, which were very useful to understand better how to approach the subject.
And above all, she made it clear that we can deal with consumer insights from a non-trivial and innovative point of view, considering the cultural context and AI.
S. Vitali, Sustainable Tourism consultant
Alessia has extensive knowledge of strategy and communication, she knows how to explain the subject to people not used to speak with technical language and allow you to understand it and make it work.
Plus Alessia proposes a very flexible and personalised course, she understands your needs and goes directly to the points you need.
The biggest result I wanted to achieve was a more professional approach to online communication, we are going much further, I have started thinking of myself as a brand.
Alessia is also a very sociable person, she makes the course informal and enjoyable.
D. Pirani, PhD, Marketing Lecturer at University of Liverpool
I invited Alessia as a Guest Lecturer for the MSc in Marketing at the University of Liverpool. She provided a valuable contribution to our module in Marketing Communication by linking the material discussed in class with case studies she sourced from the industry.
Her experience in marketing research resonated across the lecture, engaging the students and stimulating the discussion. A talented speaker, Alessia is able to share her enthusiasm for innovation and critical thinking in the teaching and learning context.
Students gave her excellent feedback, and I would be honoured to have her again as a guest lecturer.