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E. Patetta, Marketing Anthropologist
Alessia's course was beneficial and enlightening because she explained a new knowledge still under construction, clearly, simply and straight to the point.
I particularly liked the focus on the trend research methodology itself, which I find punctual and functional to the objectives: one of the few courses that explain "how to do" research from the basics.
P. Boglione, Creative Director
and Brand Strategist at Translated
Alessia is a generous, brilliant, amazing mentor.
All the students that attended her Research Crash course were really happy after that, they learned a lot and more than they expected.
Looking forward to working with her.
C. Egisti, Marketing at Kering
Alessia has a designer mindset yet analytic approach that always makes it to find solutions to whatever brand's problem/need. Why? Because she starts from a consumer-focused analysis that gives you strategic insights as opposed to just data.
She designed over the years an innovative approach to the market, that can truly change your vision of marketing and consumers' needs: once you start using it, you never go back, "like the Matrix pill". ;)
The insights are actionable and time/money-saving.
Consumer Insights Research Crash Course Curriculum
Alessia Clusini, Data Strategist
I've been working in the subset between insights and strategy since forever.
I absolutely know where you're coming from,
because I WAS YOU.
So after building an extensive portfolio of successful and data-driven case studies, I want to share with you the lessons learnt.
I teach because some great teachers changed my life,
and it feels great to give a little bit of that back to my community. <3
See my full bio here
C. Tavernari
Archaeologist & Data Scientist
Alessia delivered a great course on using hybrid intelligence in research. She was a very generous teacher who really helped me get a solid grasp of the subject. She explained complex topics in a very clear and effective way.
V. Hoelscher, Lecturer in Marketing at
Royal Holloway, University of London
Alessia delivered an excellent session on behavioural targeting and hybrid intelligence for my Digital Marketing undergraduate course. Thanks to her, my students now have a much better understanding of how consumer segments are built and analysed.
S. Vitali
Sustainable Tourism Consultant
Alessia has extensive knowledge of strategy and communication, she knows how to explain the subject to people not used to speak with technical language and allow you to understand it and make it work.