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Consumer Insights Research Crash Course
Module one. Once upon a time consumers (and their insights)
Mod 1 Lec 1 - The Pillars of Consumers (3:58)
Mod 1 Lec 2 - From Consumers to Prosumers (7:17)
Mod 1 Lec 3 - The Future of Consumers (10:34)
Mod 1 Lec 4 - Insights (1:58)
Mod 1 Lec 5 - Consumer Insights Definition and Case Studies (14:54)
Mod 1 Lec 6 - Consumer Insights Cool Stuff
Module two. Consumer Research Types
Mod 2 Lec 1 - Data 101 (3:49)
Mod 2 Lec 2 - Consumer Research Approaches (6:55)
Mod 2 Lec 3 - Consumer Research Menu (19:50)
Mod 2 Lec 4 - Consumer Research Cool Stuff
Module three. Learn to Research
Mod 3 Lec 1 - Demographics vs Topicgraphics (3:26)
Mod 3 Lec 2 - Topicgraphic Data and Trybes Analysis ® (12:21)
Mod 3 Lec 3 - Topicgraphic Data and Trybes Analysis ® Focus: Case Study 2 (27:12)
Mod 1 Lec 6 - Consumer Insights Cool Stuff
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